Marta AragóneXp Realty
Luxury villa on the Costa del Sol

For Sellers

Sell your Costa del Sol home for what it’s truly worth — privately, properly, internationally.

From a private, evidence-based valuation to the day the funds land, I handle your sale personally — whether you live here on the coast or you’re selling from abroad. No pressure, just clarity.

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Marbella · Estepona · Benahavís · Nueva Andalucía · Puerto Banús · Sotogrande

the coast I work, street by street

One advisor, start to finish

I handle your sale personally, from valuation to completion

A multilingual team across many nationalities

your buyer hears about your home in their own language

eXp’s global agent network

international reach behind an independent advisor

The market, plainly

Who is buying on the Costa del Sol right now.

Your buyer is most likely not local — and that should shape how your home is sold. According to Spain’s Land Registrars (Registradores), foreign buyers accounted for a record 34.75% of all property purchases in Málaga province in Q1 2025 — roughly one in three sales. The largest groups: British (~14%), Dutch (~13%) and German (~10%) of foreign purchases, with Belgian, Scandinavian and Polish buyers rising fast. In the coastal luxury segment, the international share runs higher still.

That is exactly the market I sell into: international buyers, reached in their own language, through channels that go well beyond the local portals.

Source: Colegio de Registradores de España, Q1 2025.

Read my latest notes on the market →

How it works

How I sell your home.

A sale that completes smoothly is a sale that was prepared properly. This is the path, start to finish.

01

Private valuation & pricing strategy

We start with the honest number: recent comparable sales, current competition, and your home’s real strengths. Priced right from day one, a home attracts serious buyers early — that is where the strongest offers come from.

02

Preparation & presentation

Paperwork gathered before it can slow us down (title deed, IBI, community fees, energy certificate), and the home made ready: decluttering, small repairs, staging guidance where it earns its cost.

03

Professional media

Photography, video and a virtual tour that do your home justice. Most buyers fall for a home — or scroll past it — on the images alone.

04

Targeted launch

The right channels for your buyer: premium national and international portals, eXp’s global agent network, and direct outreach to qualified buyers already looking in your area — in their language.

05

Qualified viewings & negotiation

I filter genuinely interested buyers from the curious, accompany every viewing, and negotiate not just the price but the buyer’s ability to complete.

06

Completion & tax guidance

From the private contract to the notary, I coordinate every step — and I set out your full net position, including the taxes, before we ever go to market, so nothing at completion is a surprise.

Your buyer, wherever they are

Sold to the world, not just the street.

Most of my buyers are international — and finding the one who is right for your home means marketing where they actually look. Your property is presented through eXp’s global agent network, on the international portals where overseas buyers search, and directly to buyers my team and I are already working with on the coast. Listing materials are prepared for an international audience, and with a multilingual team across many nationalities behind me, no enquiry is lost to language.

Not in Spain? You don’t need to be.

Many of my sellers complete from abroad through a power of attorney — you don’t have to fly over to sign. I keep you informed at every stage, in plain language, and your lawyer handles the filings, including the non-resident paperwork. Selling remotely is normal here; I make sure it feels that way.

Discretion, when it matters

A private sale, if you prefer one.

Not every owner wants a listing. Some homes — and some situations — are better served by a discreet sale: a private mandate, buyers introduced under confidentiality, viewings by personal invitation, and no portals unless you choose them. Your home is never “burned” on the open market while you decide.

If privacy matters to you, we start there. You set the terms of visibility; I work within them.

A quiet conversation, nothing more. No listing until you say so.

In their words

What my sellers say.

Three recent sellers, in their own words — shared with their permission.

From the first conversation, I always knew exactly where the sale stood. Marta explained each stage before it happened, answered every question in plain English, and was the only person I ever needed to call. No chasing, no surprises — just clear, steady communication until the day it completed.
Jerry Golding — Sold with Marta, Costa del Sol
What I value most is the peace of mind. Marta handled my sale from start to finish — the valuation, the paperwork, the viewings, the negotiation — and at every step I knew exactly where we stood and why. She did what she said she would, without rush and without surprises. That is the trust you want when you sell your home.
Carlos Rodríguez — Sold with Marta, Costa del Sol
What impressed me was the care taken before the property ever reached a buyer. The presentation — photography, materials, the way the home was shown — was of a standard that spoke for itself, and everything was handled with real discretion. I was living outside Spain throughout, and never needed to be there — Marta managed the sale end to end.
Andrew Lothian — Sold with Marta, Costa del Sol

The honest rundown

What it costs, and how the mandate works.

Almost nobody in this market publishes how fees and mandates actually work. I’d rather you knew before we ever speak.

The commission.

In Spain, the seller customarily pays the agency commission — on the Costa del Sol, typically around 5% plus IVA, and negotiable on higher-value sales. You pay nothing until your sale completes. Because the seller carries it, your buyer pays no separate agent fee; it is simply the normal structure of a Spanish sale. My own terms are agreed with you in writing, before anything is signed. We go through my terms together at the valuation meeting — openly, before you decide anything.

The mandate.

I work on an exclusive mandate for a defined period, and I’ll tell you plainly why: one advisor means one price everywhere, one accountable point of contact, and a real marketing investment in your home — professional media, international campaigns, private outreach. When a property appears with several agencies at several prices, buyers notice, and it costs the seller. Exclusivity is not a lock-in; it is the condition under which a sale can be done properly. The duration, the terms and what happens if either of us walks away are all in the agreement — in plain language, before you commit.

The rest of the costs.

Selling has its own taxes and costs — plusvalía, capital gains, the 3% non-resident retention among them. The FAQ below covers each one honestly, and I set out your full net position before we go to market.

Seller’s tools

The Seller’s Guide — the whole journey in one read.

Costs, taxes, timelines, pricing, presentation — a clear, practical walkthrough of selling on the Costa del Sol, current for 2026. If you’re not ready to talk yet, start here.

Questions sellers ask me.

  • The honest one. Buyers here compare rigorously, and an overpriced home does the hardest work for everyone else’s listing — it sits, grows a quiet reputation, and usually sells for less in the end. I price on evidence: what comparable homes actually sold for, what a buyer would be choosing between today, and your home’s genuine strengths and weaknesses. I’ll always tell you the realistic achievable range, not just the number that wins the listing.

  • No. Many of my non-resident sellers complete from abroad through a power of attorney, so you don’t have to fly over to sign. I keep you fully informed at every stage.

  • If you’re a non-resident, the buyer is legally required to withhold 3% of the sale price at completion and pay it to the Spanish tax office as an advance on your capital gains tax. It is not an extra tax and it is not lost — if your actual tax is lower, your lawyer reclaims the difference by filing Modelo 210 within 4 months of the sale.

  • Non-resident sellers pay tax on the gain — the profit after allowable costs — at a flat 19%, the same whether you’re an EU/EEA resident or non-EU (a UK or US seller, for example). If you made no gain, there is no capital gains tax. Your exact position depends on your figures, and I connect you with a tax adviser who confirms it before you sell.

  • By custom, the seller. It’s the local tax on the increase in the land’s value over your ownership — since the rules changed, you’re taxed on the objective calculation or the real land gain, whichever is lower, and if there has been no gain, none is due (a declaration is still filed). Your lawyer runs both calculations before you sell, so the figure is known, not guessed.

  • The seller customarily does — typically around 5% plus IVA on the Costa del Sol, negotiable on higher-value sales — and only when the sale completes. Because the seller carries it, the buyer pays no separate agent fee; it’s built into the asking price. Normal structure of a Spanish sale, nothing hidden.

  • Some owners do, and it can be done. But you’d be pricing without sales evidence, marketing without the international channels where most of this coast’s buyers actually look, showing the home to strangers yourself, and negotiating against professionals. What a good advisor earns you — in price, in filtered buyers, in a transaction that doesn’t fall apart at the notary — usually exceeds what they cost. And you should still have an independent lawyer either way; I’d never advise otherwise.

  • Once you accept an offer, completion typically takes around 6–12 weeks — cash buyers faster, mortgage buyers a little longer. How long it takes to find that offer depends on price, presentation and area, which is exactly what we get right together before launch.

  • Your title deed (escritura), the latest IBI receipt, community-fee statements, utility bills and the energy performance certificate (CEE) — a legal requirement to market a property in Spain, a modest one-off cost of roughly €100–€500 by property size. I help you assemble all of it up front, because the sale that completes smoothly is the one prepared before it went live.

This page is a general guide, not tax advice. On any sale I connect you with a lawyer and tax adviser who confirm the exact figures for your case.

The first step

Start with the honest number.

A private, no-obligation valuation of your property — evidence-based, handled personally by me, and yours whether or not you ever list. If you’re thinking about selling this year or three years from now, this is where clarity starts.

Get in touch

Thinking of selling?

Tell me a little about your property and what you’re hoping to achieve. I’ll come back to you personally with clear next steps and a transparent view of your options — no pressure, just clarity.