Valuation role on the property sale

when selling a property in La Costa del Sol

Just as in the buying process, the valuation of the property also plays a crucial role in the selling process. Here we detail how the valuation influences the sale of a property:

1. Establishing a Competitive Selling Price

An accurate valuation helps the seller set an asking price that is competitive in today’s market. The right price attracts more potential buyers and can help prevent the property from sitting on the market unsold for too long.

2. Justifying the Price to Buyers

The valuation provides an objective basis for justifying the selling price to buyers. This is especially useful during negotiations, as the seller can rely on a professional valuation to support the value of the property.

3. Facilitating the Financing Process for the Buyer

For buyers requiring mortgage financing, the lender will request an appraisal of the property. A pre-appraisal by the seller can help ensure that the financing process is not hindered by discrepancies in the value of the property.

4. Identifying Improvements That Can Increase Value​​​​​​​

An appraisal can also identify possible improvements that could increase the value of the property. This allows the seller to consider making certain improvements or adjustments before putting the property on the market to maximise the return on investment.

5. Effective Marketing Strategy

Knowing the true value of the property allows the seller and their real estate agent to design a more effective marketing strategy, highlighting the features and improvements that justify that value.

6. Data Driven Negotiation

During sales negotiations, having a professional valuation equips the seller with concrete data to support their position. This is crucial to reaching a deal that fairly reflects the value of the property.

7. Impact on the Image of the Property

A realistic valuation contributes positively to the perception of the property in the market. Inflated prices can damage the image of the property and deter serious buyers.

8. Avoid Delays in Closing the Sale

An accurate valuation from the outset helps to avoid delays in the sales process, which can arise if subsequent valuations by buyers or lenders are significantly different.


In short, property valuation is an essential tool in the sales process, serving to establish a fair price, facilitate negotiations and contribute to a successful sale. As a seller, it is advisable to consider obtaining a professional valuation as a key initial step in the process of selling your property. As a seller, it is recommended to consider a professional valuation as a key initial steop in the process of selling your property.

Ask our experts in working together with sellers helping them to sell their properties

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